Browsing the General Category

Temple University Hospital Gala

Posted May 12, 2017 in General

Anybody who’s worked on a video shoot knows that there is seldom a dress code for work that doesn’t involve cargo shorts and a baseball cap. But sometimes, a day rolls around that involves a little more panache. For the second time in two weeks, we pulled out our black ties and dusted off our gowns to attend the Temple University Hospital Gala.

 

This event was a very exciting for a whole host of reasons. The first was that this event was celebrating Temple Hospitals 125th anniversary. From its founding in 1892 as the Samaritan Hospital, the hospital system has worked tirelessly to provide excellent care for all, regardless of nationality, race, or ability to pay.

 

The second reason we were excited about the gala was that the entertainment was headlined by none other than Patti LaBelle. The Special Pledge this year was to raise money for the Women and Infants Division at Temple, and, having given birth at Temple Hospital, Ms. LaBelle was the perfect person to help move the audience.

 
The third reason we were excited to attend the gala was that OOTB produced the award videos for the gala ceremony. Out of the Blue is proud to have a long history of working with Temple Health (over twenty years!) and it is always a joy to see the videos in action. We helped kick off the night with a video about the 125th anniversary. After the celebration of the legacy of Temple, we created a video to honor one of the people who has helped the university become what it is today: Dr. Dick Englert, the current president of the university. Lastly, we created the video for the Temple Women and Infants Division’s special pledge. The video aired just before the pledge “auction”, which ended up raising $400k!

 

While we do love our long days on set, working hard on a shoot, decked out with walkie talkies and gaff tape hanging off our hips, you must say—we DO clean up pretty good sometimes.

 

 

In Vino Vita – In Wine, Life!

Posted Apr 24, 2017 in General

Last Saturday, Out of The Blue Productions attended as the proud video sponsor of In Vino Vita, Fox Chase Cancer Center’s signature fundraising event. In one single night, over 2 million dollars was raised to benefit patient care and research at Fox Chase.

Out of the Blue has worked with Fox Chase for many, many years now, and every time it has been an honor to work together. This experience was particularly humbling, as we helped tell the story of the importance of pilot funding in cancer research. Pilot funding is the (relatively) small amount of seed money that allows researchers to begin exploring new ideas and gather the data necessary to apply for NIH or other larger grants. A very simplified explanation of how new cancer treatments come about goes something like this : A researcher has an idea -> The researcher secures pilot funding -> The researcher uses the pilot funding to gather data and test hypotheses -> The researcher uses this data to secure larger grants -> The researcher continues collecting data and leverages that data into beginning clinical trials. In essence, pilot funding allows researchers to take the first step in a very exciting, and possibly world-changing journey of discovery.

As we were creating the video, we spoke to over a dozen young oncology investigators, hearing their passions and ideas, and how important this seed money is in bringing their ideas to life. One of the stories we were able to showcase in the video was that of a recent clinical trial run by Dr. Elias Obeid for patients with stage IV triple negative metastatic breast cancer. The pilot funding given by a donor who was a former patient led to another grant which led to a clinical trial for patients who had this deadly, and very difficult to treat type of cancer.

There wasn’t a dry eye in the house when Dr. Obeid and “participant number one” and “participant number 2” from the clinical trial stood to a standing ovation. Thanks to the hard work of Dr. Obeid and his team at Fox Chase and the generosity of the pilot funding donor, these patients were around to join us at the Vino Vita Gala.

Watch the video here to learn more about why supporting pilot funding is a catalyst to conquering cancer.

If you feel inspired to give, there is also a link here for that as well!

Looking Back on 2016

Posted Jan 10, 2017 in General

Woosh! That’s the sound of the past year running by. Looking back, we have done so much here at Out of the Blue in 2016. There was a lot of laughter (like when we used PAs and stuffed animals to block out the family scene of one of our 2016 Temple Health commercials), some occasional crying (there was not a dry eye in the audience of the MPN Heroes Awards during the screening of Bonnie Blankert’s story), but all in all we had a fantastic year! We were thrilled to have been able to spend time working with some of our incredible clients, freelancers, patients, and actors, and look forward to doing even more great work together in 2017!

Into the Mix at Out of the Blue

Posted Sep 8, 2016 in General, Our Work

Adam Intern Blog

What comes to mind when you think of an internship? Making copies? Coffee runs? Sitting in a big office full of people who don’t even know you exist?

That’s basically my worst nightmare. Most people will tell you that the purpose of an internship is to gain experience in a field, while also building a network of contacts. And they’re not wrong. The best companies, however, actually utilize their interns. And while your helping hand at an ordinary internship will be appreciated, there’s no comparison to one at which your presence, your input, and your skills are integrated into the projects underway. That’s what Out Of The Blue had to offer, and that’s why I’m staying here for another semester.

This summer at OOTB revolved around Fox Chase Cancer Center. The project: 68 physician profile videos. The production: 10 days of shooting for all the 45 minute interviews, plus B-roll for each doctor. The post: Don’t even ask.

The first day of shooting was my second day at the company. I arrived at the hospital at 6:30 AM and studied the call sheet in my car, trying to remember everybody’s name. As an intern/production assistant on other projects, I’d learned to shy away from asking too many questions and let the professionals do what they do, but I quickly learned that’s not really how an OOTB shoot works. I wasn’t there to observe people making a video, I was going to be one of the people making it. I got right to work as the crew began to set up, staging C-stands for the gaffer and grip, Mike and Mike, respectively. I also learned that I would be operating the second camera for the interviews. The DP, Bill, has a glorious Sony F5 as his primary camera, but also uses a Sony A7sii as his B-cam. For anybody who is a total camera nerd like me, then you know that the A7sii is THE camera to work with these days. Super cool.

Over the course of the project I found myself learning a lot. Not just about production, but also about working long days, being a part of the crew, and even oncology. It’s kind of funny that while it takes a team to make these profile videos, the doctors themselves work in teams to treat patients with cancer every day. There was something special about working alongside some of the world’s best oncologists. The stories we heard from them were compelling, thought provoking, funny, and genuinely inspirational.

When I wasn’t on set, I found myself back at the offline edit suite with fellow interns Mark and Gina stringing out the interviews. OOTB’s director, Ron, producer, Vikki, and production coordinator, Lorraine, along with Gabi, another super nice and bubbly producer, tirelessly penned each script during our office days. Between the three of them, sixty-eight 2-page scripts were crafted from each 45 minute interview and sent to us interns for the first edit.

This workflow threw me head-first into the collaborative editorial process. Cooperative editing in Adobe Premiere CC with OOTB’s in-house editor, Dexter, opened up a new world for me. While I had experience with Premiere, I’d yet to be a part of a larger editorial undertaking. With post becoming a more multi-platform, collaborative process nowadays, it’s nice to have a well-rounded understanding of workflow.

One of the most fulfilling moments of this internship was my realization that I was needed at Out Of The Blue. I began to hold my own both behind the camera and in the edit room. With Lorraine,  I planned and shot a couple B-roll scenes in collaboration with the Fox Chase marketing staff, all causing me to feel like more than just a cog in the machine. I didn’t feel like just an intern.

And now, to get myself a nice cup of coffee.

3D and Beyond

Posted Dec 4, 2013 in General, Technology

3D glasses

We love to try new and cutting edge projects at OOTB.  Cameras, graphics, media formats.    I’m fascinated by 3D – or stereoscopic video, to be more precise. It all seems simple enough. You just create two video streams of any scene from the vantage point of your left and right eyes.  But watch them played back together with special glasses and something truly magically happens. Your video monitor transforms into this wonderous illusion of depth both in and out of the screen. It’s really fun and immersive, especially with 3D sound (mostly 5 channel surround sound).

At Out of the Blue, we had a chance to help a client grab trade-show eyeballs with a 3D stereoscopic 10 minute product video projected onto a 14 foot screen.  Our response? “Cool!”  I’ve played around with 3D cameras my whole life and I’ve never lost that boyish “wow” every time I watch it.  You capture so much more information in a scene.

Tim Bob

For client reviews, we developed a simple work flow using emailed video segments encoded as “anaglyphs” sent along with  red and blue glasses so that clients could view and judge 3D videos from a link in their email.  When we needed more complete review, we scheduled meetings at our office which is equipped with full large screen HD view screens…full color and depth review! End result…happy clients and a memorable show for all.

A break-through for Unisys

Posted Nov 19, 2013 in General, News, Our Work

Out of the Blue Productions shoot for a intro video for Forward!Internationally recognized for their innovation and contributions to the IT world, Unisys has been developing break-through technologies for over a century. So it was especially exciting for OOTB to work with Unisys on their introduction of Forward! – a Stealth Solution software created to revolutionize the world of big data processing.

As we combed through page after page of technical jargon (say “advanced secure partitioning technology and multi datacenter fabric infrastructure” 5x fast), we realized that our main task was conveying just how much of a game-changer Forward! really is. Thus began OOTB’s crash-course in mission-critical network communication and military-grade data security.

unisys

The result? A 3-minute introductory video that truly captures how the top-thinkers over at Unisys are raising the bar high above the cloud, and changing the way critical data is delivered, processed, and stored. Through green screen and advanced graphics, OOTB found a way to fully encapsulate what makes Forward! so exciting, in a way even us “video guys” can understand.